If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. These elements can change an article from “just another blog post” into a resource that has a better chance of ranking high on search results. Topic clustering is a technique that structures content around primary topics and links related pages in a manner that reflects expertise. For instance, in the query “Can you get medicine for someone at a pharmacy? ”, the traditional search might focus on “medicine” and “pharmacy,” missing the permission-based intent.
Nevertheless, the work of gaining search engines’ attention was already known by that time. In the unregulated landscape of SEO’s early years, Web developers were already trading and selling links—often en masse—to fool search engines into increasing their sites’ SERPs. There are many ways to improve a website’s SERP, some of which are generally approved of by the SEO industry and some of which are denounced as bad stewardship.
What is SEO (Search Engine Optimization)?
A website that has many high-quality backlinks will typically rank higher than other websites with fewer, and less valuable backlinks. When actively building links, it’s important to avoid black hat activities, and rather focus on more organic link building. A few years back, SEO focused on tactics like excessive keyword use and link farming.
What is SEO (Search Engine Optimization)
- SEO helps your website appear in those top 5 search results for relevant search queries to increase website traffic to your business – organically.
- If you were to search the word “shoes,” for example, you’d likely find a substantial number of the top results are ads.
- Besides the changes you can make to your website (on-site SEO) to rank higher in the SERPs, the other way to influence your website’s ranking position is by using off-site SEO factors.
- Set SEO goals related to engagement, brand awareness, user experience on your website, user satisfaction, and how all of this can be related to sales or other actions you want your audience to perform.
- If you want to dive deeper into on-page optimization, check out our practical on-page SEO guide for beginners.
Google will also include into direct traffic any traffic sources it SEO Anomaly doesn’t recognize. When Google removes a website or webpage, either temporarily or permanently, from search results, specifically its search index. The process of gathering information, using a crawler, from the billions of public webpages to update, add, and organize webpages in a search engine’s index. The rate (expressed in a percentage) at which website users complete a desired action.
Optimizing URLs and internal links
A robots.txt file can prevent your site from getting crawled and indexed, so check your setup with Google’s free robots.txt tester tool. Practice outreach to connect with publishers in your industry, from news sites to bloggers to industry influencers. Offer value by providing an alternative to a broken link on their site or suggesting a compelling content idea (that you’re willing to write). When using different SEO tools like SEMRush, Ahrefs, and Google Search Console, pay attention to new features or updates to existing features that you can use to improve your SEO marketing efforts. For example, SEMRush offers a Google Chrome extension called PageImprove, allowing you to make quick SEO improvements from your browser. As of November 2022, you can sign up to use PageImprove as a beta tester.