Additionally, by creating content that is shared by influencers and targeted audiences, a website can get more organic traffic, which can further improve its SEO rankings. The best backlinks are contextual, in-content placements in other people’s blog posts – usually to a blog post of your own, or a homepage if the linking page is a listicle (top 10 article). In today’s world, most people expect to find whatever they need at the top of Google search results. If your website ranks at the top of the search engine results page (SERP), it’s much, much easier to attract new customers to your business. Creating a solid search engine optimization strategy is one of the most valuable investments you can make for your business.
- Discover 10 AI-powered hacks to revolutionize digital marketing in 2025.
- SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google.
- Podcasts and webinars—Being a guest on podcasts and webinars is an excellent way to build authority and get brand mentions from authoritative sources.
Local SEO optimization is another crucial checkpoint for businesses with a brick-and-mortar presence. On a more SEO Anomaly technical level, metrics such as domain authority score and the number of referring IP addresses measure your site’s standing. She has an extensive experience in creating and editing multimedia content for various channels on US and Canadian markets.
For example, let’s say you own a travel agency business and you published a survey about the most popular destinations and tour activities in Europe among your clients. You can create a press release about the topic and share it with digital publications, which may link back to your site. Repurpose your content to boost the reach of your messages and your chances of earning a backlink. If the sites use similar on-page SEO strategies, off-page SEO signals can help determine which site ranks higher in search results.
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Additionally, domain authority, trust, relevancy (other off-page SEO factors) also play a major role in how Google or other search engines perceive your site and rank it. Link building is the most popular and effective off-page SEO technique. The goal of link building is to get backlinks from other high-authority and related websites.
Using Social Media for Off Page SEO
This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is. It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine. Use this space to highlight the key points of your page and encourage searchers to click through to your page.
You can also use Google Search Console to track branded search data. While unlinked mentions are valuable, they can’t beat an actual link to your website. Either way, you can significantly boost exposure and online mentions, so this is worth exploring. Even if you only get a handful of high-profile sources talking about your brand, this can snowball into many positive off-page SEO signals. There are plenty of sites where your customers can leave reviews. For example, here is an AI-generated guest post created by Surfer AI.
During the ranking process, algorithms will consider that when deciding which pages to show on top of the results for the term ‘Off-Page SEO’. That’s why it’s essential to focus your off-page SEO link building efforts on trusted websites with excellent link equity. Before you start building or earning backlinks, it’s essential to understand the different types of links and the factors that influence the equity of a link to your website. Off-page SEO tells search engines that your website is important to others on the web. It also targets Experience, Expertise, Authoritativeness, and Trust (E-E-A-T), which can boost trust with both users and Google. Search engines like Google use a page’s off-page SEO to measure its credibility.